Better Bodies was created in New York in 1982. Better Bodies began as a bodybuilding gym in Manhattan that was the first of its kind – one that was inclusive of people from all walks of life and had a unique emphasis on empowering women in the fitness industry. Years later, Better Bodies still represents the same thing as it did on day one and aims to bring together a diverse but likeminded group of people under one umbrella. 

In the Better Bodies world, you’ll regularly hear about GASP – a sister brand to Better Bodies. Both GASP and Better Bodies are run by the same team and represent the same message, just with different expressions.

From the beginning both GASP and Better Bodies have served the community through inclusiveness, open innovation, giving back, and providing a truly judgement free platform in which you’re the main character. We don’t see GASP and Better Bodies as brands – instead, we see them as a representation of our core values: No Compromises, Being Relentless, and having No Excuses.

If you’re interested in joining us to see what we’re all about, be sure to join our Better Bodies Community Facebook group or follow us on Instagram @officialbetterbodies. We welcome anyone and everyone no matter where you are on your journey – and we have an amazing community that’d be glad for you to join.

If you want to know more, watch this video where Michael Johansson, the CEO of GASP and Better Bodies talks about the philosophy behind our brands.